Every company needs a ladder for effective communication to connect with potential customers at the national or global level. Communication is the essence of every organization.
Language plays an important role in making communication effective especially if you sell your products and services through online platforms where you are not there to tell something about your company.
In such a scenario, it is important that your company's website or other content is a strong communicator for your company. Research shows that people prefer to read and trust websites that contain content in their native language. To get Chinese language translation services you can visit https://translationsandinterpretations.com.au/service/chinese-translation-and-interpretation/.
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For this reason, more and more companies are turning to language translation on websites so their online companies speak the language of their target groups.
Translating language into websites is one of the most effective ways to grow your customer base across geographical boundaries. If your website is available in various languages, your chances of being chosen by web visitors are always increasing.
The following figures clarify the truth.
According to world statistics on internet usage and population, as of December 31, 2011, China had the most internet users with around 485 million.
Other Wikipedia statistics, which include a list of English-speaking countries, show that China only has 0.83% of the English-speaking population. People prefer their native language, i.e. Chinese instead of English in daily communication. The truth is useful for many other countries in the world.